the rolex way | selfridgeS windows (2014)
My Role — Art Director
Executive Creative Directors — Florent Imbert, Emmanuel Lallevé
Design Director — Chen Chieh Ni
Creative Directors — Izzy Levine, Nate Goodson
Rolex launched “The Rolex Way” as a 360° campaign in 2014, shaped by the company’s contribution to nearly every innovation in modern watchmaking and the brand’s unrelenting pursuit of progress — the knowledge, skill, and craftsmanship that define an approach all its own.
As an extension of the campaign, an OOH print feature was commissioned at London’s Selfridges department store, bringing the campaign’s iconic illustrations and message to one of the city’s most iconic retail destinations.
TVC
SELFRIDGES WINDOWS SUMMARY
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