ROLEX | THE NEW SUBMARINER LAUNCH (2020)
My Role — Designer / Art Director
Creative Directors — John Codling, Nate Goodson
Rolex’s reimagined Submariner introduces an icon to a new generation. First debuting in 1953, this legendary dive watch has undergone only subtle design evolutions over the decades. With this update — the first since 2012 — carrying significant weight within the industry, Rolex aimed to mark the occasion in a big way, launching a bold, large-scale presence across OOH, print, and digital platforms.
ooh timelapse | paris, france
