rolex | roger federer’s 17th grand slam title (2012)

My Role — Designer / Art Director
Creative Director — Nate Goodson

To commemorate Roger Federer’s then-record-setting 17th Grand Slam victory at Wimbledon — also marking a historic 7th title at the All England Lawn Tennis and Croquet Club — this win ad was designed to feature one image from each of his previous Grand Slam wins, while prominently highlighting the number 17 in honor of his record-breaking, legacy-building achievement.