rolex |  ROGER federer champ18n (2012)

My Role — Designer / Art Director
Executive Creative Director — Andrew Clarke
Copywriter — Patrick Wagner

The brief from Rolex called for a full-page newsprint ad celebrating Roger Federer’s then-record-setting 18th Grand Slam victory. Our solution was a subtle yet significant typographic design that incorporated the number 18 into the word “champion” — proof that sometimes the most impactful messages are the simplest ones.