ROLEx | Live for greatness (2011)
My Role — Designer / Art Director
Executive Creative Director — Andrew Clarke
Creative Directors — John Codling, Larry Goldstein, Nate Goodson
The Rolex “Live For Greatness” campaign speaks to the brand’s longstanding legacy across culture, sport, and lifestyle. At the heart of Rolex lies a powerful belief: that one should live for greatness — that this spirit defines not just who Rolex is, but the audience they speak to. The campaign captures greatness as an ongoing journey, one that never truly ends.
