ROLEX | DEFINING MOMENTS (2009)

My Role — Art Director
Creative Directors — Sally Overheu, Larry Goldstein

A modern take on Rolex’s enduring presence across some of the world’s most impactful, defining moments — from Chuck Yeager breaking the sound barrier (1947), to Mercedes Gleitz becoming the first woman to swim across the English Channel (1927), to Sir Edmund Hillary and Tenzing Norgay’s conquest of Mount Everest (1953), to Alain Hubert’s record-setting crossing of Antarctica (1998).