ROLEX | Constant Companion (2015)
My Role — Art Director
Executive Creative Directors — Florent Imbert, Emmnauel Lallevé
Creative Directors — John Codling, Nate Goodson
What sets Rolex ambassadors apart is authenticity — these aren’t figures simply lending their name to a brand. Each wears their Rolex as a lifelong companion, one that marks the journey they’ve traveled and fuels the path still ahead. This campaign steps inside that world, offering an intimate look at how each testimonial holds a personal, lasting bond with their watch — and with the Rolex legacy itself.
This design also breaks away from the formulaic watch ad — a close-up of the ambassador, watch on wrist, posed in a predictable way that simply showcases the product — and instead offers a fresh approach to storytelling, capturing how Rolex plays a meaningful role in these testimonials, both within and beyond their professional lives.
BTS DIGITAL CONTENT
